Charm Attention Boutique was founded on July 27, 2019, by Ta'Nya Thurmond, a passionate young entrepreneur with a deep love for beauty and cosmetics. What began as a small entrepreneurial journey during her sophomore year of high school selling Kool-Aid pickles soon blossomed into something greater. By her senior year, her creativity and vision led her to begin crafting handmade lip gloss and lashes, laying the foundation for what would become Charm Attention Boutique.

 

Built on passion, ambition, and self-expression, Charm Attention Boutique began with handcrafted lip gloss and luxurious lashes designed to enhance natural beauty. Today, the brand continues to grow with a mission to empower women of all skin tones and types to feel confident, radiant, and unapologetically beautiful.

 

Our products are thoughtfully created to meet high beauty standards—vegan, paraben-free, and cruelty-free—because true luxury should never compromise quality or care.

At Charm Attention Boutique, we believe beauty is more than appearance—it’s confidence, individuality, and presence. Our mission is to inspire women everywhere to embrace their charm, own their beauty, and capture attention wherever they go.