Charm Attention Boutique was founded on July 27, 2019, by Ta'Nya Thurmond—a young entrepreneur with a passion for beauty and confidence. Ta'Nya’s journey began in high school, where she first explored entrepreneurship by selling Kool-Aid pickles. By her senior year, her vision evolved into what is now Charm Attention Boutique.

 

Starting with lashes and handmade lip gloss, Ta'Nya built the brand with the mission to empower women of all skin tones. Charm Attention Boutique is more than just beauty products—it’s about giving every woman that extra boost of confidence to embrace her charm and command attention wherever she goes.